Event Planning: Cinematography & Videography Insights
Things are rapidly changing with regards to event videography. Both in terms of the videographer’s capabilities but also in terms of the technology now available to them. Bringing Jibs and Sliders, shooting on DSLR HD cameras (from 1080 HD to 4k), Live Broadcast, and “Same-Day Edits” are now commonplace at many events. This is a seismic shift in this business, and this is one area where quite often you “get what you pay for” if you go the cheaper or untested route. We’ve heard one-too-many horror stories to take Cinematography lightly.
Creating a short cinematic film of your event is always a great idea whether it’s to share the event and memories with those who were not able to attend or to use the film to further your brand and marketing strategies in the case of our corporate clients. Cinematography also preserves the motions, emotions and actual live moments that pictures otherwise make still. It’s a wonderful way to capture your event for future purposes whether they be personal or professional.
Technology has also afforded a really talented new crop of cinematographers the ability to shoot on incredibly small cameras and create your film as it were a movie. The best videographers don’t have an intrusive presence but are always there at the right moment to capturing your cherished memories as they happen. What a good cinematographer offers in your final film is what will exactly takes you back into the event space and your big day.
Lastly, with the wide array of sharing capabilities online including Vimeo and YouTube, your film can be viewed by many all around the world. This is especially great for those who were not able to attend, and for companies who would like to see their company branded at various international markets. Cinematography is an incredible tool to capture your moving event into a movie and distribute it on a global scale.
One major thing to remember when you work with your Event Planner to find the right cinematographer for your exact needs: Always ask for ALL the raw HD files on a hard drive RIGHT AFTER your events are completed (i.e. give them a hard drive to copy everything during the week after the event). This way, no matter what happens, you have at the very least all of the footage from your event.